AJ is an AI-first brand consultant with more than 25 years of experience in brand strategy, brand positioning, and go-to-market planning. This consulting practice supports founders, business owners, and leadership teams that need strategic clarity and faster execution without the overhead of traditional agency timelines.
The approach combines deep brand expertise with practical AI workflows. That means decisions are guided by both strategic thinking and rapid analysis. Clients use this process to refine market positioning, sharpen messaging, identify growth opportunities, and launch with confidence. Engagements are designed to be efficient and implementation-ready so internal teams can act quickly.
Core services include brand strategy development, category positioning, value proposition architecture, messaging systems, narrative frameworks, launch planning, and GTM strategy. Additional support includes AI-assisted market and competitor analysis, audience insight synthesis, strategic reviews, and brand diagnostics for companies preparing for scale or repositioning.
AJ works with businesses in Dubai and Riyadh and also collaborates remotely with selected clients in other markets. The focus is on high-impact consulting that helps organizations reduce guesswork, improve strategic direction, and connect brand decisions directly to business outcomes. Every engagement is tailored to company maturity, leadership goals, and available execution capacity.
This model is especially valuable for startups, SMEs, and growth-stage firms that want senior-level strategy at a fraction of typical agency cost structures. Instead of receiving large static reports, clients receive practical frameworks, prioritised recommendations, and actionable outputs aligned to real-world constraints.
Service outcomes typically include clearer differentiation, stronger market relevance, better aligned internal teams, and faster launch readiness. Whether the need is to define a new brand, reposition an existing one, or improve commercial narrative before expansion, AJ provides strategic direction that is both rigorous and executable.
Preferred communication is through email and messages. Engagements are structured for responsiveness, fast decision cycles, and measurable progress across strategy, positioning, and launch execution.
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